GfK Custom Research is one of the world's largest, fast growing fact-based consulting firms. Ranked amongst the top 4 research groups GfK has 115 companies covering more than 100 countries ensuring a strong local market understanding and service.

GfK Research Summit 2010

How do you effectively reach your customers in the Digital Age?
At 'The Digital Connected Consumer' marketers from Microsoft, Coca-Cola and others togther with GfK's experts addressed this critical question. We are pleased to share with you highlights from GfK's Research Summit 2010.

Videos currently available to watch

• Highlights from the Research Summit
• The mobile phone as a research tool
• From access panels to communities
• Web mining: fool's gold or uncut diamond?
• Social impact of consumers in the digital world
• Using mobile devices to get closer to consumers
• Where next for mobile research
• Online surveys in the YouTube age
• Are Avatars the future of online research?
• Impact of marketing messages in social environments