GfK Mode launches a new 'Retail & Shopper Insights' vertical

GfK has introduced a suite of services in the retail space that that are designed to aid retailers and manufacturers a complete understanding of 'shopper psychology' and how shoppers behave in the retail environment. Using a host of proprietary methods that include mystery shopping, shopper shadowing, videography, shopper intercepts, 'shopper in motion' exercises with accompanied shopping, in depth interviews, among many others, the GfK Retail and Shopper Insights team provides a 360 degree view of the shopper to inform winning brand and store strategies. Our solutions connect manufacturers and retailers with shoppers throughout the consideration, purchase and consumption cycle to reveal actionable insights which will help....

* Manufacturers to optimize retail presence, devise strategies, plans to increase shopper engagement with the category, enhance brand preference, design effective promotions and VM and optimize communication spends within a store.

* Retailers to design shopper-friendly retail environments in terms of lay outs, displays, signage...., enhance service delivery levels and also audit compliances to the various standards and procedures.