The GfK Group

The GfK Group, one of the largest market research companies in the world offers knowledge on markets and sectors to the clients for their decision making. The group has a staff complement of 10,000 plus employees working in 115 operating companies covering more than 100 countries worldwide.

GfK. Growth from Knowledge

AD*VANTAGE®

An advertising pretest system used to test the effectiveness of campaigns in different media before carrying them out. Since 1998, AD*VANTAGE® has used human-interface technology, an interactive system that allows subjects to carry out tests on their own, without an interviewer. back to overview

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