Financial Services

The Financial sector is one of the fastest growing sectors in the Indian economy. Liberal and progressive policies, vibrant equity and debt markets and rock solid banking norms, have catapulted the Indian juggernaut as world's favourite investment destination.

The opportunities in this sector are extremely promising due to relatively low penetration of both basic as well as advanced financial products in India. Increased private sector activity, including an explosion of foreign banks, insurance companies, mutual funds, venture capital and investment institutions, has led to new options and new competition.

The increasing complexity of financial markets and intensifying competitive pressure mean clients need ever more precise and up-to-date information, analysis and expert consultancy services from market specialists. Some of the burning questions that marketers are facing are:-

• How to know where my brand stands vis-a-vis competition?
• How to identify new segments and opportunities in the market?
• How to effectively cater the needs of different segments?
• How to measure customer, stakeholder satisfaction & increase their loyalty?
• How to identify the changing needs of my customers?
• How to know the best price for customer for my offerings?
• How to measure the reach of my communications?

Stay ahead of your competition

Focused market research is the foundation of successful financial services marketing initiatives to stay ahead of competition. It is the crucial first step in the development of strategic financial marketing, branding and communications programs that will enable you to increase their brand equity and meet aggressive growth and profitability objectives.

How can GfK help you for your information needs

Flexible products, innovative services and market research-oriented consultancy support you in your search for individual concepts and solutions. Take advantage of our specific market and methodological expertise and our many years of experience to help you make the right decisions on strategic questions, as well as day-to-day operations

GfK offers custom-made and high quality market research tools and services which help clients in answering the above questions. Some of the specialized tools which GfK offers to the financial services industry are...

• GfK NAVIGATOR - To identify the changing needs of investors, borrowers and spenders in the Indian financial market so as to discover newer segments and opportunities.
  
  
• GfK TARGET POSITIONING - To determine and optimize strategic positioning of brands in this highly competitive financial industry.
  
  
• GfK BENEFIT SCREENTM - To classify promising product ideas in the arena of banking, mutual funds, insurance, cards, loans so as to generate successful concepts.
  
  
• GfK CONCEPT/ PRODUCT CHALLENGER - To determine the market size, ballpark sales volume, source of business - right from the initial stages of product development.
  
  
• GfK AD* CREATOR - To identify the best version of your realized advertising concepts or Pre-test of Advertising.
  
  
• GfK ATS/ GfK BVT - To effectively manage & measure brand equity and communication effectiveness.
  
  
• GfK LOYALTY PLUS - To measure and monitor satisfaction and loyalty among IFAs, DSAs, Distributors as well as end customers.
  
  

GfK's Global Expertise

We offer you global framework conditions as markets are converging. Financial service providers operate internationally and also increasingly in a global arena. With over 100 affiliates, GfK Financial Market Research enables you to efficiently and effectively carry out projects on marketing issues of the most varied type in over 80 countries in the world in accordance with a uniform quality standard.