• Divisions
  • Consumer Division
  • Social Division
  • Modus Division
  • Research Optimisation Center

GfK Mode has 4 distinct divisions

• Consumer Research division - which provides research support to its clients in the Consumer Marketing Arena.
• Social Research division - specialises in providing social developmental research support to its clients.
• Modus - this is GfK Mode's self-contained field & analytic organisation.
• Research Optimisation Centre - this is our international division for providing analysis and research support services to overseas organisations.