The GfK Group

The GfK Group, one of the largest market research companies in the world offers knowledge on markets and sectors to the clients for their decision making. The group has a staff complement of 10,000 plus employees working in 115 operating companies covering more than 100 countries worldwide.

GfK. Growth from Knowledge

Glossary

Advertising tracking

A survey carried out at regular intervals to monitor trends in advertising effectiveness, used widely in market research and advertising research. It involves showing an advertisement to similar but not identical samples of people at different times in order to analyze changes over time.

Advertisement

The format in which an advertising message is expressed, such as a print ad, TV commercial or a poster.

Advertising post-test

The process of testing print ads, commercials and other advertisements after they have been run. Advertising tracking GfK-Werbeindikator/ATS*®.

Advertising pre-test

The process of testing print ads, commercials and other advertisement before they are run. AD*Vantage®.

Ad Hoc Research

behold: Custom Research

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