• Divisions
  • Consumer
  • Social Division
  • Modus Division
  • Research Optimisation Centre
    • Overview
    • Research Support Services
    • Data Processing
    • Our USP

Overview

GfK Mode offshore analysis and research support services, now known as Research Optimization Centre (ROC), provides support to GfK group companies across the world as well as non GfK companies.

The utility of off-shoring is now well known. It reduces cost and, in case of marketing research, releases valuable researcher time which can be better utilized for client servicing and adding value to research projects.

It also provides for sudden increase in processing demand.

Thus, utilization of the ROC makes a company more competitive and efficient.

GfK Mode's ROC in India provides two kinds of services - data processing & analysis (DP) and research support services (RSS).

GfK Mode's ROC has two separate groups for these distinctly different needs.