• Divisions
  • Consumer Division
  • Social Division
    • About Social Division
    • Social Today
    • Operations Support
    • Experiences
    • Issues Handled
    • Research Arenas
    • Research Types
    • People
  • Modus Division
  • Research Optimisation Center

About Social Research Division

GfK-Mode Social Division was set up in 1988, under the ownership and management of a group of professionals. It started its social division with the conviction that a blending of expertise in social sciences with the discipline of market research was what was needed to cater to the research needs of the social development sector. It was a merger of technologies and modern scientific techniques, logistical and operational skills and varied talents and capabilities.

The success of this philosophy was demonstrated through the fact that Mode was recognized as one of the leading social research divisions in the country.