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The GfK Group
The GfK Group, one of the largest market research companies in the world offers knowledge on markets and sectors to the clients for their decision making. The group has a staff complement of 10,000 plus employees working in 115 operating companies covering more than 100 countries worldwide.
GfK. Growth from Knowledge
Glossary
Advertising tracking
A survey carried out at regular intervals to monitor trends in advertising effectiveness, used widely in market research and advertising research. It involves showing an advertisement to similar but not identical samples of people at different times in order to analyze changes over time.back to overview