.:: New Initiatives ::.

Virtual Venues for Qualitative Research

'Virtual venues' are now an accepted means of gathering data, thanks to an increase in researcher and consumer comfort/familiarity, acceptance and use of Internet technology. Online technologies facilitate a variety of interaction that is not generally possible in traditional settings, leading to a more robust experience, and richer data thereby delivering reliable, and actionable results.
HyperSPACE

GfK Qualitative division offers an online methodological product called - HyperSPACE. Which has 2 offerings for online consumer connect -

  • Pinnacle (conducting online In-depth interview - both exploratory as well as evaluative module)
  • PowerPack (online diary /questionnaire filling/uploading pictures/videos etc.)

All surveys are programmed and managed by experienced professional staff with a customized approach to design and hosting.
Our online reach diminishes visa boundaries, consumer segments, ethnicities, topics and issues, and more.



Pinnacle



Scope of Pinnacle - Adheres to the deliverables of communication development, product feedback (basis usage experience), packaging evaluation, etc.









PowerPack



Scope of PowerPack - Testing Internet and Mobile Usage , shopping behaviour, shopping & Purchasing Experience , media usage, economic Status and Asset Ownership, website Feedback from the customers on your website , testing new products and services , employee feedback.

Name of the GfK Mode contact person - Neha Manik (neha.manik@gfk.com)
Contact no: 022-67033725/26/27

 







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