Telecom - IT

The Indian telecommunications industry is one of the fastest growing in the world. India is known to rank fourth in the telecom industry in Asia after China, Japan, and South Korea. Tele-density in India has gone past 50%. Growth rate is expected to double every year.

This growth has resulted in immense opportunities for new entrants but at the same time created industry challenges for the existing players. Every month, new handsets, attractive tariff plans and promos are being launched. With 3G, number portability and touch-screen technology - the next big things in this sector - the competition to stay on the top will further intensify.

Hence, it becomes quite important to have a timely understanding of the ever changing consumer needs to be a step ahead of competition in terms of strategy, innovation and advertising.

GfK's Telecom/ IT Domain offers you end-to-end market research and consultancy solutions with cutting edge research and tools.

Needs & Positioning

Identify the changing consumer needs and strategic positioning of your brand so that you can create strong brand equity and connect with them. GfK NAVIGATOR and GfK TARGET POSITIONING helps you to discover newer segments and opportunities to help meet your growth targets.

New Product Ideas

Develop promising product ideas which will lead to successful solutions and help you connect better with your consumers. GfK BENEFIT SCREEN^TM helps to generate successful concepts

New Product Testing

Measure the potential of new innovations, whether handsets or new tariff plans. GfK TECH TEST helps you to determine the optimal price, effective positioning of your new concepts. GfK TECH TEST has a collection of well-approved concept testing KPIs, established in and developed for the technology space, highly flexible and can easily be adapted to your needs

Image/Perception and Communication (Tracking Program)

Keep a track of your brand equity and assess the impact of your communication program. Whether you are a telecom service provider or handset manufacturer, GfK ATS/ GfK BVT, offers you customised Brand and Communication Tracking solutions.

Stakeholder Satisfaction (Product / Process)

Measure and monitor satisfaction and loyalty among your consumers and distributors. GfK LOYALTY PLUS provides you with cutting edge research and tools to evaluate stakeholder satisfaction, thus enabling you to minimse churn among your consumers and attract competition consumers

Mystery Shopping

Assess and monitor the quality of service delivery process across various touch points to continuously improve your processes and services to your consumers and other stakeholders

Retail Audit

Assess dynamics at POS level in terms of visibility and dealer recommendation

GfK's Global Expertise

Our operations know no frontiers. Partnerships involving several business sectors and countries are essential for us when it comes to offering you coordinated information and consultancy services. We offer you services across the globe with more than 200 Telecom/ IT research specialists